Network Appliance Network Card Reseller Partner Program User Manual

NETWORK APPLIANCE RESELLER PARTNER PROGRAM  
Follow the Leader  
in Data Storage:  
Network Appliance  
Network Appliance delivers the three things you need  
to build and maintain a successful business—the right  
market, the right products, and the right programs.  
Data storage is now one of the fastest growing markets  
in technology. And in this market, Network Appliance  
is the world leader in open network storage solutions  
for today’s data-intensive enterprise.  
Since our founding in 1992, Network  
Appliance has been first to introduce the  
technology, products, and partnerships  
that drive the evolution of storage. Now  
we are a full-line enterprise storage solu-  
tions supplier, leading the innovation and  
value curves for today’s data-intensive  
enterprise.  
Storage Is Today’s Growth Market  
Improving and building their storage  
resources is a high priority in corporations  
all across the U.S. and the world.  
According to a February 2002 survey  
by CIO Magazine, an average 22% of a  
company's total IT budget will be allocated  
to storage this year. Some analysts  
estimate that number will be as high as  
50%1. 63% of the CIO survey base  
expects their storage spending to  
Our solutions address the key customer  
challenges around storage consolidation,  
data-center operations, business continu-  
ance, and global storage management.  
Our broad and diverse product mix pro-  
vides solutions for all types of enterprise  
data—from mission-and business-critical  
data that drive sophisticated CRM, DSS,  
and ERP systems to remote-office/branch-  
office data and archive/reference data.  
increase over 2001—up by 27% on  
average in 2002 compared to 2001.  
The International Data Corporation (IDC),  
an independent research firm, says that  
networked storage is one of the fastest  
growing segments of this market,  
estimating that 1.3 million terabytes of  
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“Network Appliance has been very successful with NAS and  
must be viewed favorably as being able to carve out a piece  
1
of the SAN market .”  
t h e eval uat or gr oup  
October 11, 2002  
SIMPLE AND EASY TO DEPLOY: NetApp  
solutions require a mere fraction of the  
IT staff required by competitive solutions.  
THE INDUSTRY’S LOWEST TCO: According  
to recent studies by INPUT, IDC, and the  
GIGA Group1 Network Appliance solutions  
deliver the industry’s lowest total cost  
of ownership by allowing customers to  
architect solutions that require less time  
and staff to implement and manage.  
INHERENT FLEXIBILITY: NetApp solutions  
fit easily into heterogeneous computing  
and networking environments, enabling  
you to easily integrate your solutions into  
a customer’s business.  
Business Continuance  
effectiveness and productivity. NetApp  
storage solutions can quickly replicate  
and relay information to one or many  
locations, providing remote offices with  
the data, application performance, and  
online training they need to stay just as  
current as the corporate headquarters.  
HIGH AVAILABILITY: NetApp solutions have  
a real-world demonstrated data availabili-  
ty of greater than 99.99%; this amounts  
to just 30 minutes of downtime a year  
versus 38 hours with traditional storage.  
Now more than ever, businesses must  
focus on disaster preparedness and  
recovery. Minutes of downtime are costly.  
Hours of downtime can be catastrophic.  
Working in concert with a customer’s  
existing networking infrastructure,  
Network Appliance storage solutions  
provide comprehensive disaster readi-  
ness. With NetApp solutions, you can  
help customers implement remote site  
mirroring and disaster recovery plans  
quickly and effectively, without added  
administration costs.  
All this means that when you recommend  
and sell a NetApp solution, you’ve sold  
the best storage available today—and  
made a customer for life.  
The Right Solutions for  
Today’s Market  
To meet today’s challenges, many busi-  
nesses must make fundamental changes  
in the way they store and distribute data  
and information. Network Appliance  
solutions provide the answer with simple  
and easy ways to consolidate storage  
for greater productivity and cost savings:  
1 Source: http://searchstorage.techtarget.com/tip/  
1,289483,sid5_gci856592,00.html)  
Global Storage Management  
As a customer’s operations grow, it  
becomes increasingly difficult to provide  
timely information to remote locations  
and branch offices, jeopardizing their  
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net wor k a ppl ia nc e pr ogr ess a nd mil est ones  
2000  
1993  
1996  
1998  
2002  
Co-Founded DAFS  
Collaborative  
Industry First NAS  
Appliance  
Industry First  
Multiprotocol  
Storage Appliance  
Industry First Content  
Delivery Appliance  
Industry First Nearline  
Storage Appliance  
2001  
1995  
1997  
1999  
2002  
First Block-Based  
Network Storage  
Products  
Initial Public Offering  
Industry First Network  
Storage Appliance  
Certified for Oracle  
Added to NASDAQ-  
100 and S&P 500  
Industry First  
Unified SAN and  
NAS Appliance  
Superior Products Are Just  
the Beginning  
A Complete Customer  
Service Offering  
of NetApp storage solutions, real-time  
engineering support, details on the  
customer’s installed base, and more.  
Along with technically superior storage  
products, Network Appliance backs its  
solutions with services, R&D, testing, and  
partner alliances to support your efforts.  
Network Appliance also provides a range  
of best practices, architecture, design,  
implementation, and integration services  
to help you rapidly implement solutions  
for your customers under the full range  
of commercial best practices.  
NetApp Professional Services works  
with you and your customers to provide  
a storage solution that meets their unique  
requirements—assessing the customer’s  
specific operational and technical needs,  
designing the storage network architec-  
ture, and deploying and managing  
the solution.  
Our Business Is Making Your  
Business a Success  
The Network Appliance VIP (Very  
Important Partner) Program is focused  
on keeping NetApp resellers successful  
and on the competitive edge with industry-  
leading products and solutions, excellent  
discount levels, and comprehensive  
sales, marketing, demo, training, and  
certification programs focused on winning  
and retaining customers.  
To ensure that your customer’s employ-  
ees always work at maximum efficiency,  
NetApp Educational Services provides  
comprehensive training and certification  
programs. Available anytime and any-  
where, our comprehensive NOW™  
In addition, Network Appliance works  
with a wide range of hardware, software,  
and IT industry leaders to provide com-  
prehensive solutions that enable you to  
support a customer’s most aggressive  
e-business initiatives with complete,  
highly available, and totally efficient  
business infrastructures. You gain a real  
competitive advantage while your cus-  
tomers get turnkey solutions that solve  
their most critical business problems.  
(NetApp on the Web) site features an  
array of self-service tools that give your  
customers the knowledge and information  
they need to manage their storage  
solution. NOW provides online technical  
assistance, a large knowledge base  
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Only Network Appliance offers a full line of information storage  
and access solutions for online, nearline, and distributed data  
requirements. And only Network Appliance offers unified SAN  
and NAS solutions to fit into customers’ existing or preferred  
configurations. This unified approach to storage sets NetApp  
apart in the industry and enables us to deliver what customers  
demand for their enterprise applications.”  
dan war menh oven  
CEO, Network Appliance  
NetApp Registered Service Providers  
(RSPs) are Network Appliance authorized  
service agents and the first line of service  
support for the RSP’s customers.  
Uncover a New World of Simplicity  
Where others manage complexity,  
Network Appliance eliminates it. For  
more than a decade, our solutions have  
set the standard for simplicity and ease  
of operation, with the lowest TCO and  
highest ROI in the storage industry.  
Through our leadership and innovation,  
we are now defining the enterprise  
storage solutions of the future and con-  
tinue to drive the evolution of storage.  
For more information on becoming a  
Network Appliance reseller, visit us at  
www.netapp.com. Let us show you  
what the evolution of storage means  
for your business.  
Network Appliance provides technical  
training, certification, a connection to  
the Network Appliance Global Support  
Center, and access to special support  
contracts geared toward each RSP’s  
special needs as providers of first-line  
service on Network Appliance products.  
NetApp Value-Added Resellers (VARs) have  
a different business model and different  
needs, in which Network Appliance delivers  
direct service and support. Network  
Appliance provides prompt coverage for  
parts and people, SCP-certified support  
centers, the award-winning NOWWeb  
site, and worldwide partner support  
Our VIP Program provides multiple levels  
of partnership—one of which is certain  
to fit your business model. Starting from  
a basic sales volume commitment, each  
level up earns you greater rewards, bene-  
fits, and support as you achieve higher  
levels of revenue. Working with you, your  
Network Appliance representative can  
help determine the level of commitment  
that’s right for your business.  
engineering resources that NetApp VARs  
can leverage. The award-winning NOW  
site also includes a partner portal and a  
Reseller Corner containing sales tools,  
resource information, marketing programs,  
and the latest corporate updates to  
enhance the selling efforts of our VARs.  
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Network Appliance, Inc.  
© 2002 Network Appliance, Inc. All rights reserved. Specifications subject to change without notice. NetApp and the Network Appliance logo are  
registered trademarks and Network Appliance, NOW (NetApp on the Web), and The evolution of storage are trademarks of Network Appliance, Inc.  
in the U.S. and other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be  
treated as such. DS-2430 12/02  
495 East Java Drive  
Sunnyvale, CA 94089  
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