DIGITAL CAMERAS
Wi-Fi
The Hasselblad H5D-50c – the worlds first CMOS medium format
camera – represents a huge leap forward in camera development
and will break new grounds for photographers that now will be
able to shoot with the ultimate in image quality regardless of
lighting condition. The extremely good high-ISO performance will
lift available light photography to new heights and significantly
widen the usability of the Hasselblad H System cameras.
for the classic V System. The added Wi-Fi capability provides an
even more flexible camera where you can use iPhone/iPad to con-
trol the camera and view images conveniently even on location.
The H5D-50c has been developed with one goal: to produce the
best image quality possible. The result is stunning and paired
with the user-friendliness and wealth of functionality, it is maybe
one of the best cameras ever designed. Pick it up, feel the grip,
look through the viewfinder and you will have a hard time putting
it down.
The camera is backed by a lens range of 12 extremely high perfor-
mance lenses – outperforming even the iconic Carl Zeiss lenses
The H5D-50c camera system has been especially designed to meet
IMPORTANT FEATURES
demands for both flexibility and ultimate image quality. This includes:
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50 Mpixel CMOS sensor with amazing image quality
Excellent high ISO performance (ISO 100 - 6400)
Longer shutter speeds up to 34 minutes. No extra black
exposure is required.
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the freedom to choose between eye-level and waist-level view-
finders both providing the best viewfinder image on any camera.
the choice of combining point-and–shoot and tilt/shift to solve
creative commercial challenges.
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Faster capture rate: 1.5 frames per second
Live Video with high frame rate
the ability to combine working tethered and untethered to get
the most of your camera system both on location and in the
studio.
Live View on rear display
Built-in Wi-Fi
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the option of processing your raw images in Hasselblad’s
Phocus imaging toolbox, or working with your raw images
directly in Adobe Photoshop Lightroom.
Much improved camera handling
Improved weather sealings
True Focus auto-focus system with Absolute Position Lock and
camera controls.
Phocus Mobile application (iPhone/iPad) for camera control and
image browsing tethered or on location.
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A range of 12 high performing lenses with built-in central shutter.
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DIGITAL CAMERAS
Wi-Fi
Improved handling
Many new features have been added to the H5D to make using the
camera even easier than before. This includes the option to use the
grip controls to control settings and operation of the sensor unit;
you can control zoom, browsing and menu selection without taking
your hand off the grip. The Profile handling feature allows you to
store complete camera settings in memory for easy access. Seven
different camera set-ups can be stored and settings from both the
body and sensor unit are stored in the profile and these profiles can
easily be managed through Phocus software..
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Flexible Workflow. The Phocus GUI features easy-to-use options
that allow you to customize your set-up to suit a range of dif-
ferent workflow situations, such as choice of import source,
browsing/comparison functions, file management, image export
in a number of file formats, pre-setting of options for upcoming
shoots, and much, much more.
The extended metadata (GPS, etc), included in all Phocus
images provides for accurate and detailed cataloguing and
indexing, easy image management, and includes added GPS
data functionality in order to allow a range of functions. Phocus
links GPS data directly to Google Earth, for example, making
geographic reference a snap and image storage and retrieval
much easier.
Live Video and Live View
The new CMOS sensor allows for much faster operations than CCD
sensors. This makes it possible to provide a much improved Live
Video in Phocus but also Live View on the rear display. Both modes
are perfect for composing and focus checking.
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Perfect Viewing Quality. The Phocus Viewer delivers image view-
ing quality that matches every detail of what you will see later
in Photoshop. In addition, the Phocus Viewer allows you to cus-
tomize layout and composition to suit your current or desired
workflow, providing a wide range of options including full view,
compare, browse, horizontal, or vertical view, and so on. You
can have multiple folders open simultaneously for side-by-side
viewing, comparison, and selection. The improved Live Video
function will now provide high frame rate in colour.
Phocus for professional level workflow
Phocus provides an advanced software toolbox that has been espe-
cially designed to easily achieve optimum workflow and absolute
image perfection from Hasselblad raw image files.
With the H5D-50c camera system Phocus provides:
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Uncompromising Image Quality
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L* colour space. The Reproduction tool will now let you select
a new Hasselblad L* working space as an alternative to Has-
selblad RGB.
Extended camera control with which to operate your H5D
camera. Features, such as live video for easier shot set-up and
workflow, or the ability to control the lens drive for focusing or
camera settings when the camera is in a remote position or
when the digital capture unit is mounted on a view camera,
bring an entirely new level of flexibility to the way you shoot.
Moiré Removal Technology automatically applied directly on the
raw data, leaving image quality intact and eliminating the need
to carry out special masking selections or other manual proce-
dures, saving hours of tedious post-production work.
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Built-in calibration of Eizo monitors. Use the built-in calibration
tool for self calibrating Eizo monitors-
Built-in Capture Sequencer. Control your camera from Phocus
in new ways. Perform customisable bracketing sequences, self-
timer, interval timer etc. directly from Phocus.
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Phocus Mobile app to control the camera and view images on
your iPhone/iPad. Works tethered or over Wi-Fi.
Electronic spirit level
Camera info on rear LCD
The H5D-50c has an integrated electronic spirit level to make it
easy to produce a straight horizon. The spirit level is shown both in
the viewfinder and on the rear LCD. You therefore don’t need to take
your eye from the viewfinder to check camera alignment.
To improve visibility in certain situations, the rear LCD can now show
a copy of the camera grip LCD where you see all relevant shooting
information.
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DIGITAL CAMERAS
Wi-Fi
nates, time and altittude. This data provides the key to a number
of future applications involving image archiving and retrieval. One
example is the direct mapping of images in Phocus software to
the Google Earth application. Check out full list of accessories at:
Hasselblad’s unique natural colours
Hasselblad’s Natural Colour Solution (HNCS) enables you to pro-
duce outstanding and reliable out-of-the-box colors, with skin tones,
specific product colors and other difficult tones reproduced easily
and effectively. In order to incorporate our unique HNCS and DAC-
features we have developed a custom Hasselblad raw file format
called 3F RAW (3FR). This file format includes lossless image
compression, which reduces the file size by 33%. The 3FR files can
be opened directly in Apple or Adobe imaging environments.
Options for working with tilt/shift
Two basic options are available for tilt/shift work with H5D-50c.
A simple-to-use, portable adapter solution and the classic view
camera solution.
Two modes of operation and storage
The HTS 1.5 tilt/shift adapter for H5D-50c allows for portable tilt/
shift with 6 of the H System lenses ranging from 24mm to 100mm.
Effective focal lengths are 36 to 150mm.
The H5D-50c offers a choice of storage devices: CF cards or a com-
puter hard drive. With these operating and storage options, you are
able to select a mode to suit the nature of the work in hand, whether
in the studio or on location.
Please refer to the separate datasheet on this product for details.
To further increase usability, the H5D-50c has been designed to
allow the digital capture unit to be detached and used on a view
camera by way of an adapter.
Accessories including GPS Recording Flexibility
Hasselblad’s Global Image Locator (GIL) is an accessory for use
with any Hasselblad H-System digital capture product. With the GIL
device, all images captured outdoors are tagged with GPS coordi-
Please refer to the separate datasheet on Hasselblad View Camera
solutions for details.
Six H System lenses including Extension Tubes can
be used with the HTS 1.5:
HCD24, HCD28, HC35, HC50, HC80 and the HC100.
H5D with HTS 1.5 tilt/shift adapter
and a HCD 28mm lens.
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DIGITAL CAMERAS
Wi-Fi
True Focus and Absolute Position Lock
True Focus helps solve one of the most lingering challenges that
faces serious photographers today: true, accurate focusing through-
out the image field. Without multi-point auto-focus a typical auto-
focus camera can only correctly measure focus on a subject that
is in the center of the image. When a photographer wants to focus
on a subject outside the center area, they have to lock focus on the
subject and then re-compose the image. In short distances espe-
cially, this re-composing causes focus error, as the plane of focus
sharpness follows the camera’s movement, perpendicular to the
axis of the lens.
The APL processor accurately logs camera movement during any
re-composing, then uses these exact measurements to calculate
the necessary focus adjustment, and issues the proper commands
to the lens’s focus motor so it can compensate. The APL processor
computes the advanced positional algorithms and carries out the
required focus corrections at such rapid speed that no shutter lag
occurs. The H5D’s firmware then further perfects the focus using
the precise data retrieval system found on all H System lenses.
The traditional solution for most DSLR cameras has been to equip
the camera with a multi-point AF sensor. These sensors allow the
photographer to fix an off-center focus point on an off-center sub-
ject, which is then focused correctly. Such multi-point AF solutions
are often tedious and inflexible to work with. Due to the physics of
an SLR-camera, the off-center focus points that are offered are all
clustered relatively close to the center of the image. To set focus
outside of this center area, the photographer is still forced to focus
first, and then shift the camera to reframe, with the resulting loss
of focus as a result.
The plane of focus changes when the camera is tilted for composition.
To overcome this problem, Hasselblad has used modern yaw rate
sensor technology to measure angular velocity in an innovative
way. The result is the new Absolute Position Lock (APL) processor,
which forms the foundation of Hasselblad’s True Focus feature.
The middle image shows the result when not using True Focus. While this image looks relatively sharp,
the rightmost image where True Focus has been used, is razor sharp.
Photo: Marcel Pabst
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DIGITAL CAMERAS
Wi-Fi
Technical specification
DIGITAL FEATURES
Sensor type
CMOS, 50 Megapixels (8272 × 6200 pixels, 5.3 × 5.3 µm)
43.8 × 32.9 mm
Sensor dimensions
Image size
RAW 3FR capture 65 MB on average. TIFF 8 bit: 154 MB
Lossless compressed Hasselblad 3FR
Single shot
File format
Shooting mode
Color definition
ISO speed range
Storage options
Color management
Storage capacity
Capture rate
16 bit
ISO 100, 200, 400, 800, 1600, 3200 and 6400
CF card type U-DMA (e.g. SanDisk extreme IV) or tethered to Mac or PC
Hasselblad Natural Colour Solution
16 GB CF card holds 240 images on average
1.5 captures per second. 50 captures per minute
3 inch TFT type, 24 bit color, 460,320 pixels
Yes (on rear display and on camera grip display)
Mounted in front of sensor
Display
Histogram feedback
IR filter
Acoustic feedback
Software
Yes
Phocus for Mac and Windows
Platform support
Host connection type
View camera compatibility
Operating temperature
Wi-Fi
Macintosh: OSX version 10.6. PC: XP/Vista/Windows 7 (32 and 64 bit)/8 1
FireWire 800 (IEEE 1394b)
Yes, Mechanical shutters controlled via flash sync. Electronic shutters can be controlled from Phocus
0 - 45 ˚C / 32 - 113 ˚F
802.11 a, b, g, n
Dimensions
Complete camera w. HC80 mm lens: 153 x 131 x 205 mm [W x H x D]
Weight
2290 g (Complete camera w. HC80 mm lens, Li-Ion battery and CF card)
1
Phocus 2.8 or later 64 bit only
CAMERA FEATURES
Camera type
Large sensor medium format DSLR
Lenses
Hasselblad H system lens line with integral central lens shutter
34 minutes to 1/800 second
Shutter speed range
Flash sync speed
Viewfinder options
Flash can be used at all shutter speeds
•HVD 90x: 90° eye-level viewfinder w. diopter adjustment (-5 to +3.5D). Image magnification 3.1 times.
Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz™
•HV 90x:
90° eye-level viewfinder w. diopter adjustment (-4 to +2.5D). Image magnification 2.7 times.
Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz™
Waist-level viewfinder. Image magnification 3.2 times
•HVM:
Focusing
Autofocus metering with passive central cross-type sensor. Ultra focus digital feedback.
Instant manual focus override. Metering range EV 1 to 19 at ISO 100
Flash control
Exposure metering
Automatic TTL centre weighted system. Uses built-in flash or flashes compatible with SCA3002 (Metz™).
Output can be adjusted from -3 to +3EV. For manual flashes a built-in metering system is available
Metering options: Spot, Centre Weighted and CentreSpot. Metering range Spot: EV2 to 21,
Centre Weighted: EV1 to 21, CentreSpot: EV1 to 21
Power supply
Rechargeable Li-ion battery (7.2 VDC / 2900 mAh)
Film compatibility
Yes
*Victor Hasselblad AB reserves the right to make changes without notice to the above specifications
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DIGITAL CAMERAS
Wi-Fi
Connectivity diagram
Optional viewfinders
Tilt/Shift
HTS 1.5.
For use with
HCD28, HC35,
HC50, HC80 and
HC100 (including
extension tubes)
HV 90x
viewfinder
HVM waist-level
viewfinder
Accessories
H5D Camera
Optional V system lenses
CF lens adapter
GIL GPS
receiver
HVD 90x view-
finder (included)
Lenses
SCA3902
TTL Flash
Adapter
All H System
lenses, including
extension tubes
and converter
Roll film and
Instant mag.
Sensor unit
(included)
Camera body
View cameras – Flash sync shutters
View cameras – Electronic shutters
Flash sync
input cable
Any view camera with
Hasselblad H adapter
Rollei Lens-
Control S
Any view camera with
Hasselblad H adapter
Expose cable
Flash sync
input cable
Schneider
electronic shutter
control
Schneider Rollei Lens-
Host computer with
FireWire, running Phocus
Shutter
Control S
Host computer with
FireWire, running Phocus
Control ES
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DIGITAL CAMERAS
Wi-Fi
H5D-50c Wi-Fi lens range
HCD 4.8/24mm
HCD 4/28mm
HC 3.5/35mm
HC 3.5/50-IImm
HC 2.8/80mm
HC 2.2/100mm
HC 3.2/150mm
HC 4/210mm
HC Macro 4/120-IImm
HC 4.5/300mm
HC 3.5–4.5/50–110mm
HCD 4.0–5.6/35–90mm
Most V system C type lenses with
optional CF lens adapter
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