Confidential
Projector : D300 (Electra)
• Sales Guide
2008.Apr
Visual Display Division
1
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1. Product Concept
• D300 is the best solution for those who are looking for the Business projector
to do presentation and business purpose.
※ Mainly focused on brightness & lowest noise among Business Projector
Designed to aim at the practical user
D300 is a business projector which fits for
business presentation and also for office
environment
z
1024 x 768 (XGA)
z
3,000 ANSI of monitor mode for ambient light
will fit any business presentation purpose
z
Windows Vista Certified
z
Noise: Monitor mode 32[dB], Movie mode 28[dB]
z
Various Video Input
Confidential
3/18
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2. Target Customer & Key Needs
Target Customer
• Small & Middle Business owner
• Value for money
Target
Customer
• Office Solution company
• Presentation Purpose in ambient light
Monitor mode
(3,000 ANSI)
Unique Design with new dolphin concept
Powerful functions for presentation mode
Key Needs (Key
Buying Factor)
•XGA & 3000 ANSI model will be a more popular concept in business market.
•Leadership in business solution choices & unmatched total cost of ownership
•Design gains more importance with picture quality in projector market.
Confidential
4/18
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3-1. Product Positioning
Product Positioning (XGA)
z D300 is a business projector which can work with any purposes
- Best performance in Contrast among same grade projector
- Best of best in Audible Noise and Contrast Ratio
High Contrast
SB
Competitors’ Comparison
Model Name
Specification
Market
BenQ
Audible
MP771
Samsung
D300B
High
XGA, 3000ANSI, 3000:1, 28dB, 3.7kg
XGA, 3000ANSI, 2000:1, 34dB, 3.7kg
XGA, 3000ANSI, 400:1, 36dB, 2.8 kg
B2B
B2B
B2B
B2B
Noise
(over 40dB)
(Under 30dB)
BenQ
MP771
Toshiba
TLP-X3000AU
Hitachi
Toshiba
Hitachi
XGA, 3000ANSI, 400:1, 35dB, 4.0kg
CP-X417
TLP-X3000AU
CP-X417
Low Contrast
C
5/18
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3-2. Price Positioning
Price Positioning
Price
+40%
+20%
BenQ
MP771
Hitachi
CP-X417
0
SP-D300
Toshiba
TLP-X3000AU
-20%
-40%
Premium
™ Put SP-D300B (Electra) on a competitive position with top brand projector of the market
to optimize sales and increase market share.
Confidential
6/18
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4. Market Outlook
Forecasts
Region-wise
(U$)
[ Units
]
1
8
US
1,696.6K
121.5K
Professional
Consumer
11.6M
Canada
($9.8B)
U.S
39.4%
8.5M
3
4
6
7
Germany
UK
284.8K
278.4K
206.3K
137.5K
($8.1B)
6.6M
8.0M
5.5M
($7.4B)
France
Russia
($7.1B)
EMEA
35.1%
6.8M
5.8M
5.0M
ROW
25.4%
3.7M
2
5
China
Japan
542.1K
217.1K
1.7M
0.8M
0.5M
2007
2008
2009
2010
2007
Channel
Resolution/Brightness
[Unit: %]
Europe
North America
2%
0 0
2.5%
1%
5%
1080p
Wide XGA
720p
(AV)
100%
(Data)
100%
(AV+Data)
100%
5000~
8.6%
4000-4999
3500-3999
3000-3499
2500-2999
2000-2499
1500-1999
1000-1499
~1000
15.6%
15%
17%
XGA
Dist’y
27%
34%
SVGA
480p
62%
64%
48.7%
14.3%
기타
ProAV
65%
3%
28%
20%
Retail
Direct
27%
12%
5.6%
3.7%
2%
1%
13%
3.1%
‘07
2007
2007
‘07
Confidential
Source: PMA W/W forecast 4Q.2007
7/18
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5. Comparison –XGA
D300 will be No.1 product in the market with its Contrast and
Noise control
Maker
Samsung
Epson
SANYO
BenQ
NEC
Mitsubishi
Model
SP-D300
EMP-1710
PLC-XU78
MP770
VT700J
LVP-XD470
Design
Type
Resolution
Brightness
Contrast
Noise
DLP
1024x768
3,000
LCD
1024 x 768
2,700
LCD 0.63”
1024 x 768
3,000
DLP
1024 x 768
3,200
LCD 0.63”
1024 x 768
3,000
DLP
1024 x 768
3,000
3,000 : 1
26 dB
2,000 : 1
40 dB
450:1
2000 : 1
31 dB
500 : 1
35 dB
2000 : 1
39 dB
40 dB
Weight
3.6kg
1.6 kg
3.1 kg
3.0 kg
3.1 kg
2.8 kg
Zoom/Focus
M/M
M/M
M/M
M/M
M/M
M/M
D-sub, S-video,
Component
D-sub, S-video,
Component
DVI, S-video
Component
DVI, S-video,
Component
D-sub, S-video,
Component
Input
D-Sub, S-video
Lamp Life
Price
3000 hours
$1,399
2000 hours
$1,799
2000 hours
$1,095
3000 hours
$1,299
2000 hours
$1,099
2000 hours
$1,795
Confidential
8/18
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6. Sales Points Summary
D300 is a data projector which can accommodates
any business purposes with 3,000ANSI of brightness
D300
Brightness of 3,000 ANSI
- 3,000 ANSI of monitor mode for ambient light
will fit any business presentation purpose
Perfect fit for Business purpose
A800
- Contrast Ratio (3000:1) / Lowest Noise (28dB)
Versatile Multimedia
- These are projectors for everyday use.
- HDMI, PC-input, Composite, Component inputs
Windows Vista Certified
’08.Jun
- Window Vista Certified with XGA native resolution
Confidential
9/18
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6-1. Sales Points – Business Projector
Business Projector
Perfect Solution for Business purpose
▶ Brightness 3,000 ANSI
Effective presentation in ambient light
• XGA resolution & Monitor Mode (3,000 ANSI)
• Lowest Noise in business Projector (28dB)
• Window Vista Certified
Confidential
10/18
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6-2. Sales Points – Zero TCO
Perfect fit for Business Purpose
Highest contrast ratio & Lowest Noise
- Best performance for Business purpose can bring you the best solution
for presentation
Æ C/R 3000:1 / Noise 28dB
C/R 400:1~1000:1
Noise 30~45dB
C/R 3000:1
Noise 28dB
Typical Business Projector
SP-D300B
Confidential
11/18
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6-3. Sales Points – More Value to you
Various connection
Connection availability
- D300 include numerous input terminals HDMI, Component, S-Video,
Composite, a PC input (D-sub15 pin), Monitor Out, RS-232C
(S/W upgrade and Function control)
• D-Sub, Monitor Out, RS-232C
• HDMI / Component
• Composite, S-Video
Confidential
12/18
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7. Q & A
Product Concept
Q: What is the benefit of the “Dolphin design” and why boasts unique design?
A: SP-D300 has a stylish and premium design with Bordeaux soft blue lighting creating a mystical effect.
A new dolphin design is a quite differentiated with other traditional boxy design of other Brands.
Design & Target
Q: The Design looks quite stylish and attractive, but I wonder it would fit in my home theater systems.
A: Thanks to its glossy black surface and smooth, round design, SP-D300 looks very luxurious.
With its luxurious and modern design with Bordeaux soft blue lighting , SP-D300 will be an excellent choice
for decorating your home interior and well fit for your home theater systems and also well fit for your office with lots of ideas.
Spec / Performance
Q: What is benefit of “High Contrast Ratio and Low Noise” ?
A: In the meeting and presentation with your clients, these performance can make you to concentrate on your presentation and make
them feel comfortable. These will bring you better result from the meeting.
-Q: What is benefit various connection and easy installation of SP-D300?
A: D300 include numerous input terminals HDMI, Component, S-Video, Composite, a PC input (D-sub15 pin), Monitor Out and
RS-232C (S/W upgrade and Function control) for user convenience. D300 also is good for easy installation with an adjustable lens
allowing for convenient projector positioning on the vertical axis. Projector placement is also prepared for easy installation.
Confidential
13/18
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8. Summarized General Spec
Model
SP-D300 (Electra)
Width
: 343.1
Power Requirement
100~240V Free Voltage
General
Dimension (WxDxH)
Native Resolution
Brightness
343.1x162.4x347.2mm
1024 x 768
3,000 ANSI Lumens
3,000 : 1 (Full on/off)
220W UHP
Height
: 162.4
Depth
: 347.2
Contrast
Lamp Type
(Unit: mm)
Lamp Life Time
Color System
Color Temperature
> 3000 Hours
Picture
FRONT
Multi (NTSC/ATSC/PAL)
5500 / 6500 / 8000 / 9300
Dynamic/Standard/Movie1/
Moive2/Monitor/Game/Sports/User
Picture Mode
HDMI, Component , Composite,
S-Video, PC (D-sub 15 pin),
Monitor Out, RS-232C
Input Connection
Multi Format
Full/4:3/Zoom1/Zoom2
Manual / Manual
Function
Zoom Lens / Focus
Fan Noise
TOP
26dB (Movie), 30dB (Monitor)
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